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How Data Visualization Enables Strategic Location Decisions for Retailers

Posted by Amber Bigler Newman

1/6/15 7:40 PM

No one ever argues that business decisions should be made based on data, yet decisions based on gut feeling, educated guessing, and incomplete data are made all the time. This isn’t because people don’t want to make data driven decisions or that the data isn’t available, it’s because it can be very difficult to get the right data from disparate sources and even harder to make sense of it once you get it.

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Topics: Retail, MAPS

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